Casting Your 4 x 4 Company

Following up on the breakthrough book Casting Not Hiring, which introduced the concept of running your entrepreneurial business like a theater production, Casting Your 4 x 4 Company takes a deeper dive into the practical tool that helps you put this idea into action. 

Use the 4 x 4 Casting Tool with your team every quarter to define your roles, enhance your teamwork, and grow your company by getting simpler in your processes, more targeted in your activities, and clearer on your goals. The theater approach brings life to your creative ambition, and the 4 x 4 tool provides the structure to make it real.