Darcy Luoma

Though Darcy had the enthusiasm and drive instinctual to all entrepreneurs, she initially faced many mindset blocks before her leap into entrepreneurship. “After 20 years in politics and government,” she says, “I hit a turning point where I knew it was time to do something different. After a life-changing discussion with a coach I was working with at the time, I realized that what I really wanted was to launch my own business and become a coach, trainer, and speaker. 

“However, almost as soon as this idea came into my head, self-doubt began creeping in. As the sole breadwinner of my family, I worried I couldn’t take this risk because I needed fixed health insurance, a salary, stability … ” 

After overcoming these hesitations and creating plans to counteract her concerns, Darcy was up against another challenge: learning how to launch and run a business. “Since I didn’t have a background in business, I knew I had to prepare myself for becoming an entrepreneur. So, I learned as much as I could about launching a business and talked to as many entrepreneurs as I could in those early days.”

Despite the steep learning curve, Darcy still took that plunge into the entrepreneurial world and hasn’t looked back since.

In the 10 years Darcy spent running her business before joining Strategic Coach^®, she enjoyed impressive results and growth. To date, she has worked with more than 210 organizations and 500 individual clients across 48 industries to create high-performing people and teams. 

Yet through her membership in Strategic Coach, Darcy has seen shifts and spotted the opportunities for even greater growth than she’s ever envisioned before. In Darcy’s words, “I’m so grateful to have Strategic Coach in our corner as it’s helped us dream bigger and have the tools we need to reach our new goals, like working on our 10x vision and then scaling and growing the business to new heights.”

Darcy has also found that Strategic Coach isn’t just something that only she can benefit from—her whole team can as well. “I’ve shared the tools I’ve received through Strategic Coach with my entire team, and I’ve even put my assistant through Strategic Coach’s special program for assistants. As a result, it’s been amazing to watch my whole team develop this shared vocabulary around Strategic Coach concepts and entrepreneurship in general.” 

When asked about her top advice for entrepreneurs that she’s learned over the last 10+ years in business, Darcy offers, “The first bit of advice I’d give to entrepreneurs is to tap into your heart and what brings you joy, and then build your business around that. After all, we left our nine-to-fives for a reason. Just because everyone tells you that you have to do things a certain way doesn’t mean that you do. 

“The second bit of advice I’d give is, frankly, to join Strategic Coach! Regardless of where you are in your entrepreneurial journey, Strategic Coach will be there to give you permission to figure out your Unique Ability and focus on the parts of your business that fulfill you and bring you joy. 

“I wish I had found Strategic Coach in my first year of business rather than my tenth. My experience here has been truly phenomenal. Dan and the other coaches are entrepreneurs themselves, so they personally know the obstacles and hurdles you are likely to face as an entrepreneur and always have the right tools and strategies to help you overcome them.”